Privacy Policy

We will receive private data about you only if you give us such data yourself actively (e.g. in the contact form) and willingly.

Anonymous visits to our website
You may use the website of the "Heller-Bräu" Trum GmbH without telling us, who you are. By web standard, we will receive only the name of your internet service provider, the website from which you came to our site and which pages you visit within our domain. These informations are evaluated statistically. You as a user remain anonymous.

Collection and processing of personal data
Personal (private) data will only be collected, if you give theses to us actively and willingly, e.g. in the contact form or through a beer order. The "Heller-Bräu" Trum GmbH will then use these in due form to process your orde or, answer your request and for market analysis and customer optimized design of electronic services. We will not give your data to any third party, unless in the online shop: Here your address data will be given to the postal service that brings the parcel to you (usually DHL Germany). You can tell us to erase your data at any time, unless we are required by law to keep the data for a defined period (e.g. financial office rules on invoice keeping for shop orders).

External Links
For optimized information you will find references to external website of third parties on our pages. If these are not obviously recognisable as such (e.g. the link opens in a new browser tab or window), we will mark the links as such. "Heller-Bräu" Trum GmbH does of course not have any influence on these third party websites and the guarantees of this privacy poliy are not valid there.

Privacy Policy for the usage of the Facebook-Plugins (like button)
Our pages contain plugins of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. You will recognize the plugin through the facebook logo or the "like button". You can find an overview here: While you visit our pages, the plugin will make a direct connectoin between your browser and the facebook servers. Facebook will thereby be informed, that you are visiting our pages with your IP-address. When you click the like button while being looged into your facebook account at the same time, Facebook can allocate your visit of our page to your facebook profile. We advise you, that we do not have any knowledge on the data, that facebook collects in such a case. You can find out more at If you do not want facebook to connect your visit to your facebook account, please log off from facebook.

Google Analytics Richtlinien
This website uses Google Analytics, a service of Google Inc. („Google“). Google analytics uses so called "cookies", text files, which are saved on your computer and allow an anlysis of your usage of the website. The data collected by the cookie (including your IP address) is transmitted to Google servers in the USA and saved there. Google will use this information, to analyse the usage of the website and to generate reports on website acitivies for website managers, and to provide additional services in connection with internet usage and website usage. Google will not connect your IP-address with any other data from Google. You may prevent cookies from being installed by making the relevant settings in your browser. In this case the functionality of the website might be impaired. By using this website, you agree to the beforementioned collection of data through Google.
Due to the discussion around the usage of analytical tools with full IP addresse we point out, that this website uses Google with the extension „_anonymizeIp()“ which will result in a shortened IP-address that prevents a direct connection to private persons.

Additional information and contact details
If you have any questions on our privacy policy, you can contact us anytime. You can inquire there, if and what private data of you we have on file, and you can require us to delete those.